The definitive guide to knowing exactly how much to charge for your web design services.

• Table of Contents

Industry Standards

Understanding what other designers and agencies are charging will help you accurately price your own projects. At the end of this document you will find data from our pricing survey which will serve as your measuring stick for setting prices.

<aside> 🤑 Pro Tip: Setting your prices slightly higher than the industry average can increase the perceived value of your work. On the other hand, charging under market-value cheapens your services and will attract the lowest caliber of clients.

</aside>

Types of Pricing Models:

There are a variety of different pricing models and each has it’s pros and cons. Below are 8 different models (in no particular order)

1. Hourly Rate

Hourly rate pricing involves charging clients based on the amount of time spent working on a project. This method required you to track your time and work to be able to provide frequent updates.

• Pros: Can work on open-ended projects that are hard to predict workload and benchmarks. However, it is usually not recommended.
• Cons: The more efficient you are, the less you get paid. Don’t penalize yourself for working fast!

2. Fixed Project Rate

You and the client agree upon a predetermined fixed price for the entire project, regardless of the actual time or resources required to complete it. This means that once the project scope, deliverables, and price are agreed upon, any additional work or changes requested by the client may result in additional charges.

• Pros: Allows you to charge more without needing to track your time. With this model, clients only care about the finished project, not how many hours it took you. This model favors efficiency.