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ABOUT: This doc contains detailed prompts to turn ChatGPT into your own private coach to help you improve your web design business. Please follow the prompt instructions to get the most out of your session.

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TIPS: Don’t be too tied to the process. Feel free to break away to follow an idea or topic. You can always return to where you were. It’s your job to poke around and give AI enough hints to find what you are looking for. Once you find the right thread, just keep going deeper.

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Core Prompt

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I want you to act as a web design business strategist and guide me through a complete audit of my business https://dogandrooster.com/. Your goal is to help me uncover any weak points and identify opportunities to grow, find better clients, charge more, and streamline my processes.

Throughout the audit, please:

Only ask me a few focused questions at a time. Wait for my answers before moving on.

Prioritize finding my biggest weaknesses and overlooked opportunities.

Help me brainstorm new, aligned ways to increase income and client quality.

Feel free to challenge me, give examples, or suggest industry best practices based on successful solo or small agencies.

This should feel like a deep-dive strategy session with a seasoned business coach who knows the web design industry inside and out.

Let's begin with the first area:

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Select one of the following to add to the end of your Core Prompt:

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Niche clarity: Who I serve, how specialized I am, and whether my niche helps or hinders growth. Help me refine or pivot if needed.

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Offer and positioning: What I offer, how it's packaged, how I communicate it on my site, and whether it speaks to my ideal client.

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Pricing strategy: Whether my pricing reflects the value I provide, how confident I am in it, and whether there’s room to raise rates.

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Lead generation & marketing: How I’m currently getting clients, what’s working or not, and new strategies I should test.

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Sales process: How I handle consultations, objections, proposals, and closing. Help me tighten this up and convert more leads.

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Project turnaround: How I manage timelines, communication, and deliverables—so clients are happy and I don’t burn out.

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Recurring revenue & upsells: How I could create retainers, maintenance plans, SEO, or other services to increase LTV.

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Client experience: How I onboard, communicate with, and offboard clients. Look for ways I could improve referrals and testimonials.

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Systems & automation: Ask me about my backend processes and tools. Suggest ways I can save time, reduce chaos, or outsource.

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Mindset & confidence: Ask questions that help me uncover any limiting beliefs that might be holding back growth.

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